Decadent Discoveries: The Best Chocolate in Bruges

Crammed with more than 70 chocolate shops, Bruges (Brugge in Flemish) is a chocoholic’s dream destination. However, only a handful of Bruges chocolate shops make their own wares. The remainder of these cocoa-filled emporiums import their chocolates from outside the city.

So how do you find the best chocolate in Bruges?

Purely in the interests of research, I visited several chocolate shops in Bruges. I chatted to the owners and staff and sampled as many chocolates as my waistline could take.

It was a tough job but someone had to do it. Spoiler alert: for me, Chocolates & Happiness was the best chocolate shop in Bruges but it was a very close run contest.

Read on to discover where to buy chocolate in Bruges and take a self-guided walking tour using my free map.

women drinking from a large mug in an old-fashioned tea room

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Where to Find the Best Chocolate in Bruges

I visited Bruges on a day trip from Ghent. These Bruges chocolate shops are not in order of preference, but in the order they appeared as I walked from the train station.

1. Old Chocolate House

Stop at The Old Chocolate House for the best hot chocolate in Bruges. In addition to an extensive selection of chocolate and biscuits, this family-run business serves comforting mugs of silky hot chocolate in its cosy upstairs tea room.

Whisk your choice of chocolate pellets into an oversized mug of steaming milk and watch as they melt into the hot liquid. Savour with complimentary biscuits.

large yellow mug of milk with whisk and bowl of chocolate pellets
All that is needed for the perfect Belgian hot chocolate

Address: Mariastraat 10, 8000 Bruges

2. Chocolatier Dumon

Established in the 1990s, Dumon has gained a well-deserved stellar reputation for its wares. Its handmade chocolates include the usual suspects – pralines, truffles and chocolate bars –  as well as more creative flavours.

row of chocolate bunnies

If your budget won’t stretch to their chocolate, try one of the samples at the counter.

Address: I visited the shop at Simon Stevinplein 11 but there are two other shops at Walstraat 6 and Eiermarkt 6

3. The Chocolate Line

Linked with Choco-Story, The Chocolate Line is the rock’n’roll of Belgian Chocolate makers.

This trendy operation offers a wide range of handmade “bean to bar” chocolates from the classics to more innovative favours including sake (which gets my vote every time) and passion fruit. The chocolates themselves are mini works of art.

You can also watch the artisans hard at work in-store.

two women making chocolate in bruges belgium

Address: Simon Stevinplein 19, 8000 Bruges

4. Neuhaus

As the birthplace of the praline, Neuhaus is an essential stop on a chocolate walking tour of Bruges.

That said, this famous chocolatier has stores across Belgium and even globally. Therefore, if you were to skip one of its Bruges branches that wouldn’t be a disaster.

This is the place to pick up a stylish ballotin, an elegant gift box filled with Neuhaus goodies.

chocolate shop with central display of artisan slabs wrapped in cellophane
slabs of different artisan chocolate

Address: Steenstraat 66, 8000 Bruges

5.  Olivier’s

Olivier’s is more than just a chocolate shop. At the rear of the store is a bar where you can linger over a mug of steaming hot chocolate or one of the Belgian beers on their menu.

As you might expect, the chocolates in this family-run business are hand-crafted.

display case of chocolates

Address: Sint-Amandsstraat 14, 8000 Bruges

6. Galler

If your taste in chocolate veers towards the less sugary dark stuff, get your fix at Galler.

Galler was the first company to create dark chocolate enriched with 70% cocoa. Its top-end product, Black 85, is 85 per cent chocolate.

Although this is one of the larger chocolatiers – its chocolates are manufactured at its factory in Liège –  it is still an independent, family-run business.  

a chocolate shop in bruges belgium

Address: Steenstraat 5, 8000 Bruges

7. Chocolatier Van Oost

Sitting in the shadow of Bruges’s Belfry, the intimate  Chocolatier Van Oost has been crafting chocolates from its workshop under the store since 1974. In addition to the classic pralines and ganaches, the shop’s own seasonal creations own creations include Marron Glace and Autumn Nuts.

fabric easter bunnies with orange and white balloons and chocolate eggs

Their chocolates flavoured with Earl Grey tea are justifiably popular.

Address: Wollestraat 11, 8000 Bruges

8. Het Chocoladehuisje

Are you looking for chocolate art? This is the place to visit for whimsical chocolate.

Even if you don’t have time to step inside, look at their eye-catching window display. I visited just before Easter, and their chocolate bunnies were characters in themselves.

window display of one of the best chocolate shops in bruges

Address: Wollestraat 15, 8000 Bruges

9. Chocolates & Happiness

The name says it all.

If I were forced at gunpoint to pick my favourite chocolate shop in Bruges, this would be it. The family that runs Chocolates & Happiness are passionate about their chocolates and it shows.

open door to chocolate shop in bruges belgium

This girliest of chocolate shops – check out the pink chocolate lips and shoes – sells traditional pralines as well as more creative flavours. I loved the ganache with passion fruit and the creamy ganache with green tea.  

If you are in any doubt that these chocolates are handmade in Bruges, take a few minutes to watch the video playing in-store.

Address: Wollestraat 16, 8000 Bruges. They have a second shop at Walplein 20 which has more limited opening days.

10. Pralinette

Established in 1992, Pralinette is a classy establishment that specialises in hand-rolled truffles dipped in Belgian chocolate. It is also a hothouse for young chocolatiers to develop and test new flavours.

Expect traditionalism fused with innovation.

display of chocolates in shop

Address: Wollestraat 31b, 8000 Bruges

Best Chocolate Shops in Bruges: Walking Tour + Map

I’ve created this map to help you take a self-guided walking tour of Bruges chocolate shops. The distance from beginning to end is just shy of 1 mile and the chocolate shops are in the order they appear in this article.

Simply click here or on the image for an interactive map.

map of best chocolate in bruges belgium
Best chocolate shops in Bruges. Map data @ Google 2022

Learn More About Chocolate Making in Belgium at Choco-Story

I hope this helps you pin down where to buy chocolate in Bruges. There is something for every sweet tooth.

If you want to find out more about the art of chocolate making, I recommend visiting Choco-Story. This interactive museum chronicles the cultivation, production and marketing of chocolate.

Your ticket price includes an excellent audio guide and a chocolate-making demonstration. I loved the dispenser that spat out free chocolate discs.

man dressed in white chefs hat making chocolate

Address: Wijnzakstraat 2 (Sint-Jansplein) 8000 Bruges


Finally, if you fancy trying your hand at chocolate-making, learn how to craft the perfect praline at a Belgian chocolate workshop in Bruges. Click here to book your place.

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About Bridget

Bridget Coleman has been a passionate traveller for more than 30 years. She has visited 70+ countries, most as a solo traveller.

Articles on this site reflect her first-hand experiences.

To get in touch, email her at or follow her on social media.